As new technologies are developed, consumers have multiple devices and channels to interact via, allowing marketers to access more data than ever. However with the general data protection regulation (GDPR) deadline nearing, marketing departments must consider how they collect, store and process any data moving forward in order to meet the required level of GDPR compliance.
Featured in Digital Marketing Magazine, Nigel Crockford, Business Development Manager at IT security consultancy eSpida, explains the ways in which marketers must adapt within the thought provoking article ‘Have your customers given consent?’
The article can be read in full here
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